Digital Content Marketer
A capable executive with over five years of experience of working with one of the well-known Television companies in Thailand and over three years of solid experience in the fields of online marketing and marketing communication including experience in retailing, wholesaling, logistics, arbitration, and mediation. With my skills and experiences, I am seeking the next challenge to further my career and progress my skills.
Head of Unit, Digital Content
AUGUST 2021 – PRESENT
Responsible for devising comprehensive digital marketing strategies encompassing web, SEO/SEM, email, social media, and display advertising. Oversee the administration of all digital platforms, including updates, design enhancements, and user experience optimization. Manage social media presence across diverse channels. Develop and execute website traffic plans while establishing achievable goals. Enhance website and social media channels for improved SEO and user experience. Create, maintain, and execute digital marketing and editorial calendars. Ensure consistent and compelling brand messaging. Curate and manage company blog, e-newsletter, and social media content. Utilize analytical tools like Google Analytics and Webmaster Tools to track and evaluate campaign performance. Collaborate with advertising and media experts to enhance marketing outcomes. Spearhead A/B testing protocols and procedures for ongoing optimization.
Assistant Marketing Communication Director
JULY 2020 – JULY 2021
As the Assistant Marketing Communication Director at the Thailand Arbitration Center, my role is to implement, monitor, and evaluate our marketing communications strategy. This entails overseeing advertising, promotions, and public relations efforts aimed at supporting our marketing objectives and maximizing positive exposure across local, national, and global markets. I am responsible for developing and executing comprehensive marketing plans, analyzing campaign performance, and refining strategies to optimize outcomes. Additionally, I collaborate with internal teams and external partners to ensure alignment with organizational goals and maintain a strong brand presence in diverse markets.
Marketing Development
JUNE 2018 – JUNE 2020
As the Marketing Specialist at Nirvana Co., Ltd., my responsibilities included strategic planning, online marketing, and overseeing sales officers for our fruit and jewelry export business. In this role, I developed and executed marketing strategies to enhance brand visibility and drive sales growth in domestic and international markets. I implemented online marketing campaigns across various platforms to reach target audiences effectively and optimize digital presence. Additionally, I worked closely with sales officers to ensure alignment with marketing initiatives and support their efforts in generating leads and closing deals. Through strategic planning and collaboration, I contributed to the company’s success in expanding its market reach and achieving revenue targets in the fruit and jewelry sectors.
Senior-Creative
SEPTEMBER 2012 – DECEMBER 2017
As the Senior Creative at BEC-Tero Entertainment, my role involved overseeing various aspects of content creation, including script-writing, filming, and narrating. I was responsible for conceptualizing and developing engaging scripts for a range of multimedia projects, including films, TV shows, and digital content. Additionally, I supervised the filming process to ensure that creative visions were effectively brought to life on screen. As a narrator, I lent my voice to projects, adding depth and personality to the storytelling. Through my creative leadership and expertise in script-writing, filming, and narrating, I contributed to the production of high-quality content that captivated audiences and reinforced BEC-Tero Entertainment’s reputation as a leading entertainment company.
Co-Producer
FEBRUARY 2012 – AUGUST 2012
As a Co-Producer at Nation Broadcasting Corporation Public Company Limited, my responsibilities encompassed various facets of content production and broadcasting. I played a crucial role in editing content to ensure high quality and adherence to broadcast standards. Script-writing was another key aspect of my role, where I crafted compelling narratives and dialogue for radio and television programs. Additionally, I operated the command switcher in the control room, managing the live broadcast process and ensuring smooth transitions between different segments of the program. Through my expertise in editing, script-writing, and control room operations, I contributed to the creation of engaging and seamless broadcast content for the audience of Nation Broadcasting Corporation Public Company Limited.
Master of Business Administration
AUGUST 2016 – JUNE 2018
Bachelor of Arts (Journalism)
MAY 2007 - APRIL 2011