Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Oversee management of all digital channels (including updates, design, and user experience). Look after social media presence across all channels. Develop a website traffic plan and create goals to meet. Optimize website and social media channels for SEO as well as usability. Create, maintain, and implement digital marketing and editorial calendars. Maintain effective, cohesive, and engaging brand messaging. Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.). Management of analytical tools such as Google Analytics and Webmaster Tools. Measure and report on the performance of all digital marketing campaigns. Partner with advertising and media specialists to increase marketing results. Develop and oversee A/B testing protocols and procedures.