Dynamic and results-driven executive with extensive experience in television production, digital marketing, and content creation. Proven track record in leading successful creative projects and marketing initiatives across various industries. Expert in strategizing and executing comprehensive digital marketing campaigns, leveraging expertise in SEO/SEM, social media management, and web analytics. As the founder of MeowBarn, a popular social media platform dedicated to feline content, I have demonstrated strong entrepreneurial skills and the ability to grow and engage online communities. Holding an MBA from Chulalongkorn Business School and a BA in Journalism from Thammasat University, I combine academic excellence with practical industry experience. Passionate about driving innovation, achieving business objectives, and continuously advancing professional skills.
Skills
- Digital Marketing Strategy
- SEO/SEM
- Social Media Management
- Content Creation
- Google Analytics
- Marketing Communication
- Creative Direction
- Project Management
Experiences
Head of Unit, Digital Content
Gosoft Thailand, Bangkok
As Head of Unit, Digital Content at Gosoft Thailand, I am responsible for spearheading digital marketing initiatives aimed at enhancing brand visibility and driving customer engagement. My role involves strategic planning and execution across various digital platforms, including web, SEO/SEM, email marketing, social media, and display advertising. I oversee the management and optimization of all digital channels to ensure a seamless user experience and maximize performance metrics.
Key Responsibilities:
Digital Marketing Strategy
Developing and implementing strategic digital marketing plans to achieve business objectives and increase brand awareness.
Platform Management
Directing the administration and enhancement of digital platforms, including website updates, design improvements, and user experience optimization.
Analytics and Reporting.
Utilizing analytical tools such as Google Analytics and Webmaster Tools to track campaign performance, analyze data, and generate actionable insights.
Campaign Execution
Leading the execution of digital campaigns, from conceptualization to implementation, ensuring alignment with marketing goals and targets.
Collaboration
Collaborating closely with advertising agencies, media partners, and internal teams to optimize marketing initiatives and drive impactful results.
Team Leadership
Providing leadership and guidance to a team of digital marketing professionals, fostering a collaborative and innovative work environment.
Performance Evaluation
Monitoring and evaluating campaign effectiveness and ROI, regularly reporting on key metrics and recommending optimizations for continuous improvement.
Through my leadership at Gosoft Thailand, I have successfully enhanced the organization’s digital presence and marketing effectiveness, contributing to overall business growth and customer acquisition strategies. My expertise in digital marketing and commitment to innovation continue to drive success in the ever-evolving digital landscape.
Assistant Marketing Communication Director
Thailand Arbitration Center (THAC), Bangkok
In my role as Assistant Marketing Communication Director at the Thailand Arbitration Center (THAC), I played a pivotal role in enhancing the organization’s brand visibility and stakeholder engagement through strategic marketing communication initiatives. I developed and executed comprehensive marketing strategies across multiple channels, including digital, print, and events, to promote THAC’s services and initiatives effectively.
Key Responsibilities:
Marketing Strategy Development
Strategizing and implementing marketing plans to increase THAC's brand awareness and enhance its reputation in the arbitration and mediation industry.
Multi-Channel Campaign Management
Overseeing the execution of marketing campaigns across various platforms, ensuring consistency in messaging and alignment with organizational goals.
Content Creation and Management
Managing the creation and distribution of marketing materials, such as brochures, newsletters, press releases, and social media content, to effectively communicate THAC's value proposition.
Digital Marketing Oversight
Managing and maintaining THAC's website and social media platforms to ensure up-to-date and engaging content for stakeholders.
Event Coordination
Planning and organizing events, webinars, and workshops to promote THAC's services and engage with legal and business communities.
Public Relations
Handling media relations and crisis communication activities to maintain a positive public image of THAC and manage its reputation effectively.
Performance Analysis
Monitoring and analyzing the performance of marketing campaigns using analytics tools, generating reports, and leveraging insights to optimize future strategies.
During my tenure at THAC, I successfully contributed to positioning the organization as a leader in dispute resolution services, fostering strong relationships with stakeholders and driving impactful marketing outcomes. My commitment to excellence and strategic approach to marketing communication played a crucial role in achieving THAC’s business objectives and enhancing its market presence.
Marketing Development
Nirvana Company Limited, Bangkok
In my role as Marketing Development at Nirvana Company Limited, I was responsible for developing and implementing strategic marketing initiatives to drive business growth and enhance brand visibility. My responsibilities included conducting market research to identify opportunities and trends, creating and executing marketing campaigns across various channels, and collaborating with cross-functional teams to ensure alignment with business objectives.
Key Responsibilities:
Marketing Strategy
Developed and executed comprehensive marketing strategies to promote Nirvana Company Limited's products and services effectively.
Market Research
Conducted thorough market research to analyze consumer behavior, market trends, and competitive landscape, providing insights to inform strategic decisions.
Campaign Management
Planned, executed, and monitored marketing campaigns, including digital marketing, advertising, promotions, and events, to achieve marketing goals.
Cross-Functional Collaboration
Collaborated with sales, product development, and other departments to ensure alignment of marketing efforts with overall business objectives.
Performance Tracking
Utilized analytics tools to track and analyze the performance of marketing campaigns, generating reports and actionable insights to optimize future strategies.
Brand Management
Managed and enhanced the company's brand image and reputation through consistent messaging and effective communication strategies.
Relationship Management
Built and maintained relationships with stakeholders, including customers, partners, and suppliers, to support marketing initiatives and foster long-term business relationships.
During my tenure at Nirvana Company Limited, I played a key role in driving marketing initiatives that contributed to business growth and market expansion. My strategic approach to marketing, combined with analytical skills and cross-functional collaboration, enabled me to achieve measurable results and support the company’s objectives effectively.
Senior-Creative
BEC-Tero Entertainment Public Company Limited, Bangkok
As Senior Creative at BEC-Tero Entertainment, I spearheaded the creative direction and execution of various projects and campaigns, contributing significantly to the company’s success in the entertainment industry. My role involved conceptualizing and developing innovative content for television shows, concerts, and other entertainment events, ensuring alignment with the company’s branding and audience preferences.
Key Responsibilities:
Creative Direction
Led the conceptualization and development of creative content for television programs, concerts, and live events, maintaining high standards of production quality and audience engagement.
Project Management
Managed the end-to-end process of creative projects, collaborating closely with production teams, including directors, producers, and technical staff, to ensure smooth execution and timely delivery.
Content Production
Produced and supervised the production of promotional materials, including trailers, posters, advertisements, and digital content, to effectively market BEC-Tero Entertainment's offerings.
Audience Engagement
Implemented strategies to enhance audience engagement and interaction through compelling storytelling and innovative content formats.
Collaboration
Worked closely with external partners, sponsors, and agencies to leverage resources and enhance the visibility and impact of creative projects.
Trend Analysis
Monitored industry trends and audience preferences, integrating new ideas and technologies into creative processes to stay ahead in the competitive entertainment landscape.
My tenure at BEC-Tero Entertainment allowed me to leverage my creative expertise and strategic vision to contribute to the company’s growth and success. By delivering high-quality and engaging content, I played a pivotal role in shaping the entertainment experiences of audiences and reinforcing BEC-Tero’s position as a leader in the industry.
Co-Producer
Nation Broadcasting Corporation Public Company Limited, Bangkok
As Co-Producer at Nation Broadcasting Corporation, I contributed to the coordination and production of broadcast content, ensuring adherence to creative and technical standards. My role involved collaborating with various departments to plan and execute television programs and shows, focusing on delivering high-quality content to meet audience expectations and network objectives.
Key Responsibilities:
Production Coordination
Assisted in coordinating all aspects of production, including scheduling, casting, location scouting, and equipment rental, to support the successful execution of broadcast projects.
Creative Development
Contributed to the development of new program concepts and formats, incorporating audience feedback and market research to enhance viewer engagement.
Team Collaboration
Collaborated closely with writers, directors, technical crew, and other production team members to ensure seamless execution and delivery of broadcast content.
Quality Control
Monitored and maintained creative and technical standards throughout the production process, ensuring consistency and adherence to network guidelines.
Post-Production Oversight
Coordinated post-production activities, including editing, sound mixing, and final delivery, to produce high-quality broadcast content for audience consumption.
My role at Nation Broadcasting Corporation provided valuable experience in television production and content creation, where I contributed to the successful delivery of engaging and impactful broadcast programs to viewers
Education
Master of Business Administration (MBA)
Chulalongkorn Business School (CBS), Bangkok
Studied advanced business concepts with a focus on strategic management, marketing, and leadership. Developed analytical and decision-making skills through case studies and real-world projects, enhancing ability to drive business growth and innovation.
Project
Founder
MeowBarn
MeowBarn is a thriving social media platform dedicated to feline content, catering to a global audience of cat enthusiasts. Founded as a passion project, MeowBarn has grown exponentially, boasting over 80,000 subscribers on YouTube and a strong presence on other social media channels including Facebook, Instagram, TikTok, and a dedicated website.
Key Responsibilities:
Content Creation
Developed and curated engaging content including videos, images, articles, and interactive posts focused on cats and pet care. Content is tailored to resonate with the audience's interests and preferences, fostering high levels of engagement and interaction.
Audience Growth
Implemented strategic initiatives to grow MeowBarn's audience base across multiple platforms. Leveraged SEO, social media strategies, collaborations, and community engagement to attract and retain followers.
Platform Management
Managed and optimized MeowBarn's website and social media accounts to ensure a seamless user experience and consistent brand presence. Regularly updated content to reflect current trends and maintain relevance.
Community Engagement
Fostered a vibrant and supportive community around MeowBarn, actively engaging with followers through comments, messages, and interactive features. Responded promptly to inquiries and feedback to enhance user satisfaction.
Monetization and Partnerships
Successfully monetized MeowBarn through partnerships, sponsorships, and collaborations with brands aligned with the platform's values and audience interests. Generated revenue while maintaining authenticity and relevance.
Analytics and Optimization
Utilized analytics tools to track performance metrics, analyze audience behavior, and measure the effectiveness of content and campaigns. Applied insights to refine strategies and improve engagement and growth metrics.
Brand Development
Established and strengthened MeowBarn's brand identity and voice, ensuring consistency in messaging and visual aesthetics across all platforms. Positioned MeowBarn as a trusted source of entertaining and educational content for cat lovers worldwide.
MeowBarn continues to evolve as a leading destination for cat-related content, driven by a passion for cats and a commitment to delivering quality, engaging, and valuable experiences to its growing community of followers.