Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Oversee management of all digital channels (including updates, design, and user experience). Look after social media presence across all channels. Develop a website traffic plan and create goals to meet. Optimize website and social media channels for SEO as well as usability. Create, maintain, and implement digital marketing and editorial calendars. Maintain effective, cohesive, and engaging brand messaging. Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.). Management of analytical tools such as Google Analytics and Webmaster Tools. Measure and report on the performance of all digital marketing campaigns. Partner with advertising and media specialists to increase marketing results. Develop and oversee A/B testing protocols and procedures.
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Experiences
Head of Unit, Digital Content
AUGUST 2021 – PRESENT
Assistant Marketing Communication Director
JULY 2020 – JULY 2021
implements, monitors, and evaluates marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local, national and global markets.
Marketing Development
JUNE 2018 – JUNE 2020
strategic planning, online marketing, and handling sale officer
Senior-Creative
SEPTEMBER 2012 – DECEMBER 2017
script-writing, filming, and narrating
Co-Producer
FEBRUARY 2012 – AUGUST 2012
editing, script-writing, command switcher in control room